Google buys eye-tracking startup to boost its VR hardware

Google’s goal is to increase the mass production of its VR and which will result in the daydream view and cardboard, although the company is not stopping there.

Previously, In July, it is rumored that the company is working on a project of building a new high-end standalone headset, which is now known to everybody that it contains eye tracking and use centers in order to have better communication and interaction with the user through the virtual spaces in front of them.

Now, the company has confirmed about the introduction of the Eyefluence, which is a 3-year old startup that has the feature of turning the eyes movements into the virtual actions.

The man behind the Lead Pad Kids tablet, Marge graft along with his team have already developed a superb software that is capable of seeing the thing that you are staring at and is also capable of telling that whether you are interested in the particular thing or just feel bored by looking at it.

It is not confirmed that the what tasks will be given to Eye Fluency and what the Eyefluence team will work on and Google has yet posted its review about it. However, its technology seems to be naturally fit for the company and is making the difference in it a offers from the HTC Vive and Oculus Rift.

Google is not the first company to take a look on the VR optics. Fove,  a startup that raised $480,000 on Kick starter, is going to open its p reorders for its own eye tracking headset after few weeks.

Eye Fluency says in the blog post:

“OVER THE LAST THREE AND A HALF YEARS WE HAVE BUILT AN INCREDIBLE TEAM, ADVANCED OUR EYE-INTERACTION TECHNOLOGY, AND CREATED STRONG PARTNERSHIPS THAT HAVE LEAD TO THE DEVELOPMENT OF A COMPLETELY NEW LANGUAGE FOR EYE-INTERACTION. WITH OUR FORCES COMBINED, WE WILL CONTINUE TO ADVANCE EYE-INTERACTION TECHNOLOGY TO EXPAND HUMAN POTENTIAL AND EMPATHY ON AN EVEN LARGER SCALE.”